Ethan Shigemitsu
Founder & head trainer
Ethan started questioning basketball training long before he ever thought about becoming a trainer. Growing up, he noticed that most drills were run out of habit, repeated session after session with little explanation and even less purpose. That skepticism planted a seed.
After high school ball he moved into player development and was mentored under NBA trainer Shea Frazee, gaining hands-on experience with athletes at every level of the game: middle schoolers, high school varsity, overseas professionals and NBA players.
Those experiences, combined with months of deep research, confirmed what he had suspected for years. Most players aren't held back by effort, they're held back by the quality of their training. That realization became the foundation of his approach.
Today he runs sessions for the Glen A. Wilson High School varsity program and coaches a local youth team through a non-profit, investing in players at both ends of the developmental spectrum. His training is built around evidence-based methodology: every drill designed with a purpose, every session grounded in real results.
"Most players aren't held back by effort. They're held back by the quality of their training."
Ethan, ShigHoops